Old Diggers.
Nadine Anglin.
- Ryerson Review of Journalism, 2003.
- SIRS Enduring Issues 2004. Article 44, Family, 1522-3213; .
Articles Contained in SIRS Enduring Issues 2004. Originally Published: Old Diggers, Summer 2003; pp. 74-77.
"As the baby boomers begin to reach their golden years, two magazines--50Plus and Good Times--think they've got the right editorial formula. They don't." (RYERSON REVIEW OF JOURNALISM) The author reflects that the most difficult challenge facing publishers launching general-interest magazines for aging Baby Boomers is demographic denial--"a target audience that doesn't want to think about getting old."
1522-3213;
50Plus (Periodical)
Baby boom generation (1946-1964) Good Times (Periodical) Mass media--Social aspects Mass media and the aged Periodicals Target marketing