Anglin, Nadine,

Old Diggers. Nadine Anglin. - Ryerson Review of Journalism, 2003. - SIRS Enduring Issues 2004. Article 44, Family, 1522-3213; .

Articles Contained in SIRS Enduring Issues 2004. Originally Published: Old Diggers, Summer 2003; pp. 74-77.

"As the baby boomers begin to reach their golden years, two magazines--50Plus and Good Times--think they've got the right editorial formula. They don't." (RYERSON REVIEW OF JOURNALISM) The author reflects that the most difficult challenge facing publishers launching general-interest magazines for aging Baby Boomers is demographic denial--"a target audience that doesn't want to think about getting old."

1522-3213;


50Plus (Periodical)


Baby boom generation (1946-1964)
Good Times (Periodical)
Mass media--Social aspects
Mass media and the aged
Periodicals
Target marketing

AC1.S5

050