Traugott, Michael W.,

Can We Trust the Polls? It All Depends. Michael W. Traugott. - Brookings Review, 2003. - SIRS Enduring Issues 2004. Article 35, Global Issues, 1522-3221; .

Articles Contained in SIRS Enduring Issues 2004. Originally Published: Can We Trust the Polls? It All Depends, Summer 2003; pp. 8-11.

"Can we trust the polls? Under the best of circumstances, the answer is 'Not necessarily without a fair amount of detailed information about how they were conducted.' This general note of caution applies at any time to any poll consumer. But today [2003], with polls proliferating in the media and with methodological concerns increasing within the polling industry, caution is even more warranted. This is not to suggest that the general quality of polling data is declining or that the problems facing pollsters have no answers. Still, consumers of polling data need to be more careful than ever." (BROOKINGS REVIEW) This article discusses various polling methods and examines the accuracy of polls to consumers.

1522-3221;


Elections
Integrity
Public opinion polls
Reliability
Social surveys--Response rate
Technological innovations
Voting

AC1.S5

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