Sorkin, Michael D., <br/><br/>
Survey Sizes Up Americans for the Perfect Fit. 
Michael D. Sorkin. 
 -  St. Louis Post-Dispatch,  2004. 
 - SIRS Enduring Issues 2005.  Article 69,  Business,  1522-3191; .
<br/><br/> Articles Contained in SIRS Enduring Issues 2005.  Originally Published: Survey Sizes Up Americans for the Perfect Fit, March 8, 2004; pp. A1+. 
<br/><br/> "Susan Morgan has been a traditional size 6. She's been that size since she was a freshman at Southwest High School more than 25 years ago. But when she shops, she still has to rummage through rack after rack of clothing to find a size that actually fits." (ST. LOUIS POST-DISPATCH) This article reveals that "today's clothing sizes are based partly upon measurements taken before World War II and some date to the Civil War. People then were shorter and smaller, and the population was less diverse than today's Americans." 
<br/><br/><label>ISSN: </label>1522-3191; 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Body size<br/>Clothing and dress measurements<br/>Consumer behavior<br/>Fashion merchandising<br/>Market surveys
<br/><br/><label>LC Class. No.: </label>AC1.S5 
<br/><br/><label>Dewey Class. No.: </label>050