McLaren, Carrie, <br/><br/>
The Idiot Consumer. 
Carrie McLaren. 
 -  Stay Free!,  2005. 
 - SIRS Enduring Issues 2006.  Article 72,  Business,  1522-3191; .
<br/><br/> Articles Contained in SIRS Enduring Issues 2006.  Originally Published: The Idiot Consumer, May 1, 2005; pp. 42-48. 
<br/><br/> "Consumers...have gotten too smart for advertising....'The audience is so aware of advertising as being something that is fabricated by an agency and people with an agenda that you have to be a little more genuine. People are not willing to buy manufactured truth any more.'...Today's consumers are no longer naive." (STAY FREE!) The author discusses "the early days of advertising public relations." 
<br/><br/><label>ISSN: </label>1522-3191; 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Advertising agencies<br/>Advertising campaigns<br/>Consumer profiling<br/>Deceptive advertising<br/>Intelligence tests<br/>Sex discrimination against women<br/>Target marketing<br/>Women in advertising
<br/><br/><label>LC Class. No.: </label>AC1.S5 
<br/><br/><label>Dewey Class. No.: </label>050