Field, Shelly. <br/><br/>
Career opportunities in advertising and public relations / 
Shelly Field. 
 - 3rd ed. 
 - New York :  Checkmark Books,  c2002. 
 - x, 307 p. :  ill. ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>ACKNOWLEDGMENTS -- FOREWORD -- INTRODUCTION -- PREFACE -- ABOUT THE AUTHOR -- SECTION 1 : CORPORATE AND INDUSTRY -- Assistant Advertising Manager, Corporate/Industry -- Copywriter, Corporate/Industry -- Assistant Art Director, Corporate/Industry -- Graphic Designer, Corporate/Industry -- Marketing Director-Website -- Promotion Coordinator, Corporate/Industry -- Assistant Public Relations Director, Corporate/Industry -- Publications Manager, Corporate/Industry -- Coordinator of Consumer Affairs, Corporate/Industry --  Coordinator of Consumer Affairs, Corporate/Industry -- Customer Relations Representative, Corporate/Industry -- Community Relations Coordinator, Corporate/Industry -- Employee Relations Coordinator, Corporate/Industry -- Trade Show Representative, Corporate/Industry -- Special Events Coordinator, Corporate/Industry -- Special Events Assistant, Corporate/Industry -- Shopping Center/Mall Advertising Manager -- Shopping Center/Mall, Public Relations Manager -- Art Director, Retail Outlet -- SECTION 2 : AGENCIES -- Account Executive -- Asssitant Account Executive -- Copywriter -- Junior Copywriter -- Copywriter, Direct Response Advertising -- Media Planner -- Media Buyer -- Assistant Media Buyer -- Market Researcher -- Research Assistant -- Assistant Art Director -- Commercial Artist -- Computer Graphic Artist -- Lettering Artist -- Mechanical Artist -- Pasteup Artist -- Broadcst Production Coordinator -- Assistant Production Manager, Print -- Traffic Coordinator, Print -- Assistant Casting Agent -- Advertising Assistant -- Intern -- SECTION 3 : RADIO AND TELEVISION -- Advertising Department Copywriter, Television/Radio -- Public Relations Assistant, Televsion/Radio -- Advertising Salesperson, Radio -- Traffic Manager, Radio -- Traffic Assistant, Radio -- Television Advertising Representative -- Advertising Sales Assistant, Television -- Promotion Coordinator, Television -- Television Station Promotion Assistant -- Television Advertising Graphic Artist -- Advertising Production Assistant, Television -- SECTION 4 : SPORTS AND ENTERTAINMENT -- Unit Publicist -- Press Agent -- Press Agent Trainee -- Theatrical Press Agent -- Theatrical Press Agent Apprentice -- Professional Sports Team Publicist -- SECTION 5 : HOSPITALITY AND TOURISM -- Hotel Publicist -- Director of Public Information, Tourism and Development -- Hotel Advertising Assistant -- Nightclub or Restaurant Publicist -- Restaurant/Club Advertising Manager -- SECTION 6 : NONPROFIT AGENCIES -- Advertising Assistant, Nonprofit Organizaiton -- Copywriter, Nonprofit Organization -- Community Relations/Public Relations Coordinator, Police Department -- Graphic Artist, Nonprofit Organization -- Assistant Director of Hospital Public Relations -- Publication Assistant, Nonprofit Organization -- Assistant Director of Fund-raising and Development, Nonprofit Organization -- Guest Services Coordinator, Nonprofit Organization -- SECTION  7 : PUBLISHING -- Promotion Coordinator, Newspapers -- Public Relations Assistant, Magazines -- Advertising Sales Representative, Newspapers and Magazines -- Community Relations Coordinator, Newspapers and Magazines -- Advertising Assistant, Book Publishing -- Publicity Assistant, Book Publishing -- SECTION 8 : FREELANCE AND CONSULTING -- Public Relations Generalist -- Freelance Sppechwriter -- Freelance Copywriter -- Freelance Graphic Artist -- Placement Specialist -- VIP Coordinator -- SECTION 9 : MISCELLANEOUS OPPORTUNITIES -- Press Secretary, Government/Political -- Director of Public Affairs, College/University -- Sports Information Director, College/University -- SECTION 10 : APPENDIXES -- I. Degree Programs - Colleges and Universities Offering Majors in Advertisting - College and Universities Offering Majors in Public Relations -- II. Internships in Advertising and Public Relations -- III. Seminars, Workshops, etc. -- IV. Trade Associations, Unions, and Other Organizations -- V. Bibliography : A. Books, B. Peridoicals, C. Directories, D. Media Directories -- VI. Advertising Agencies -- VII. Public Relations Agencies -- VIII. Advertising and Public Relations, Recruiting Agencies -- IX. Glossary -- INDEX. 
<br/><br/><label>ISBN: </label>0816044902 (hardcover : alk. paper) 
<br/><br/><label>LCCN: </label>2001023311 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Vocational guidance.<br/>Public relations--Vocational guidance.