The Idiot Consumer. Carrie McLaren.
by McLaren, Carrie; ProQuest Information and Learning Company.
Series: SIRS Enduring Issues 2006Article 72Business. Publisher: Stay Free!, 2005ISSN: 1522-3191;.Subject(s): Advertising | Advertising agencies | Advertising campaigns | Consumer profiling | Deceptive advertising | Intelligence tests | Sex discrimination against women | Target marketing | Women in advertisingDDC classification: 050 Summary: "Consumers...have gotten too smart for advertising....'The audience is so aware of advertising as being something that is fabricated by an agency and people with an agenda that you have to be a little more genuine. People are not willing to buy manufactured truth any more.'...Today's consumers are no longer naive." (STAY FREE!) The author discusses "the early days of advertising public relations."| Item type | Current location | Call number | Status | Date due |
|---|---|---|---|---|
Books
|
High School - old - to delete | REF SIRS 2006 Business Article 72 (Browse shelf) | Available |
Articles Contained in SIRS Enduring Issues 2006.
Originally Published: The Idiot Consumer, May 1, 2005; pp. 42-48.
"Consumers...have gotten too smart for advertising....'The audience is so aware of advertising as being something that is fabricated by an agency and people with an agenda that you have to be a little more genuine. People are not willing to buy manufactured truth any more.'...Today's consumers are no longer naive." (STAY FREE!) The author discusses "the early days of advertising public relations."
Records created from non-MARC resource.
There are no comments for this item.