Intrigue, Lust and Merchandising. / Claudia Rosenbaum.
by Rosenbaum, Claudia; SIRS Publishing, Inc.
Material type:
BookSeries: SIRS Enduring Issues 2003Article 73Business. Publisher: Los Angeles Times Syndicate, 2002ISSN: 1522-3191;.Subject(s): Commercial products | Merchandising | Soap operas | Target marketing | Television broadcasting | Television program product placementDDC classification: 050 Summary: "By tapping into a devoted fan base, networks and others hope to clean up on product tie-ins to TV soap operas." (LOS ANGELES TIMES) This article discusses the television networks marketing to soap opera followers to own the same decor and fashion their favorite characters own.
| Item type | Current location | Call number | Status | Date due |
|---|---|---|---|---|
Books
|
High School - old - to delete | REF SIRS 2003 Bus73 (Browse shelf) | Available |
Articles Contained in SIRS Enduring Issues 2003.
Originally Published: Intrigue, Lust and Merchandising, June 10, 2002; pp. E2.
"By tapping into a devoted fan base, networks and others hope to clean up on product tie-ins to TV soap operas." (LOS ANGELES TIMES) This article discusses the television networks marketing to soap opera followers to own the same decor and fashion their favorite characters own.
Records created from non-MARC resource.
There are no comments for this item.