000			01342cam a2200313 4500
001			0000005180
005			20150716090942.0
008			011109s xx 000 0 eng
022			_a1522-3191;
050		0	_aAC1.S5
082	0		_a050
100	1		_aKlein, Naomi.
245	1	0	_aNo Logo: Multinationals and the Appropriation of Meaning. / _cNaomi Klein.
260			_bLAPIS, _c2001.
440		0	_aSIRS Enduring Issues 2002. _nArticle 66. _pBusiness, _x1522-3191;
500			_aArticles Contained in SIRS Enduring Issues 2002.
500			_aOriginally Published: No Logo: Multinationals and the Appropriation of Meaning, Spring 2001; pp. 13-16.
520			_a"If you want to be a successful global corporation then you need to stop producing products and start producing brand image," says Naomi Klein in this article about the latest trend in marketing: companies promoting their "corporate image" rather than their logos.
599			_aRecords created from non-MARC resource.
650		0	_aAdvertising _xSocial aspects.
650		0	_aBrand name products.
650		0	_aBusiness names.
650		0	_aFree trade.
650		0	_aGlobalization.
650		0	_aInternational business enterprises.
650		0	_aMarketing.
710	2		_aSIRS Publishing, Inc. _tSIRS Enduring Issues 2002. _pBusiness., _x1522-3191.
942			_c UKN
999			_c33189 _d33189