000			01553cam a2200361 4500
001			0000004955
005			20150716090954.0
008			011109s xx 000 0 eng
022			_a1522-3213;
050		0	_aAC1.S5
082	0		_a050
100	1		_aPaul, Pamela.
245	1	0	_aGetting Inside Gen Y. / _cPamela Paul.
260			_bPrimedia Business Magazines & Media, Inc., _c2001.
440		0	_aSIRS Enduring Issues 2002. _nArticle 37. _pFamily, _x1522-3213;
500			_aArticles Contained in SIRS Enduring Issues 2002.
500			_aOriginally Published: Getting Inside Gen Y, Sept. 2001; pp. 42-49.
520			_a"Marketers use psychographic analysis to determine how to reach different groups of people. What are the common sensibilities, hot buttons and cultural reference points of the nation's 71 million Gen Ys?" (AMERICAN DEMOGRAPHICS) This article highlights "the events that may have enough impact to become the defining moments for this generation.".
599			_aRecords created from non-MARC resource.
610	2	0	_aMTV Networks Incorporated.
650		0	_aChildren _xAttitudes.
650		0	_aGeneration Y, 1979-1994.
650		0	_aGroup identity.
650		0	_aMulticulturalism.
650		0	_aPresidents _xElection.
650		0	_aReality television programs.
650		0	_aScandals.
650		0	_aTalk shows.
650		0	_aYouth _xAttitudes.
651		0	_aLittleton (Colorado) _ySchool shootings, 1999.
710	2		_aSIRS Publishing, Inc. _tSIRS Enduring Issues 2002. _pFamily., _x1522-3213.
942			_c UKN
999			_c33423 _d33423