000			01326cam a2200265 4500
005			20150716091020.0
008			021125s xx 000 0 eng
022			_a1522-3191;
050		0	_aAC1.S5
082	0		_a050
100	1		_aElliott, Stuart.
245	1	0	_aHiding a Television Commercial in Plain View. / _cStuart Elliott.
260			_bNew York Times, _c2002.
440		0	_aSIRS Enduring Issues 2003. _nArticle 73. _pBusiness, _x1522-3191;
500			_aArticles Contained in SIRS Enduring Issues 2003.
500			_aOriginally Published: Hiding a Television Commercial in Plain View, May 24, 2002; pp. C1+.
520			_a"Television networks, advertisers and agencies argue that they must seek nontraditional methods of peddling products because consumers can now easily avoid traditional 30-second commercials by zipping or zapping them with remote controls, VCR's and digital video recorders." (NEW YORK TIMES) This article discusses nontraditional ways to sell products via television.
599			_aRecords created from non-MARC resource.
650		0	_aMerchandising.
650		0	_aTelevision advertising.
650		0	_aTelevision broadcasting.
650		0	_aTelevision program product placement.
710	2		_aSIRS Publishing, Inc. _tSIRS Enduring Issues 2003. _pBusiness., _x1522-3191.
942			_c UKN
999			_c33944 _d33944