000			01488cam a2200289 4500
005			20150716091059.0
008			021111s xx 000 0 eng
022			_a1522-3256;
050		0	_aAC1.S5
082	0		_a050
100	1		_aWharton, David.
245	1	4	_aThe Future of Pro Sports--Turbulence in the Air. / _cDavid Wharton.
260			_bLos Angeles Times Syndicate, _c2002.
440		0	_aSIRS Enduring Issues 2003. _nArticle 48. _pInstitutions, _x1522-3256;
500			_aArticles Contained in SIRS Enduring Issues 2003.
500			_aOriginally Published: The Future of Pro Sports--Turbulence in the Air, May 5, 2002; pp. D1+.
520			_a"Television ratings are down, attendance is sluggish and the younger generation seems preoccupied by everything from Nintendo to skateboarding. Beset by tough times, the major sports are looking to reinvent the way they do business and the way fans watch at home and in the stands." (LOS ANGELES TIMES) This article examines how major sports are struggling to maintain profits and keep fans in the wake of new technology and waning interest.
599			_aRecords created from non-MARC resource.
650		0	_aCable television.
650		0	_aProfessional sports.
650		0	_aSports _xFinance.
650		0	_aSports spectators.
650		0	_aTelevision advertising.
650		0	_aTelevision broadcasting of sports.
710	2		_aSIRS Publishing, Inc. _tSIRS Enduring Issues 2003. _pInstitutions., _x1522-3256.
942			_c UKN
999			_c34658 _d34658