000			01787 a2200301 4500
008			040419s xx 000 0 eng
022			_a1522-3191;
050			_aAC1.S5
082			_a050
100			_aWellner, Alison Stein,
245		4	_aThe New Science of Focus Groups. _cAlison Stein Wellner.
260			_bAmerican Demographics, _c2003.
440			_aSIRS Enduring Issues 2004. _nArticle 64, _pBusiness, _x1522-3191;
500			_aArticles Contained in SIRS Enduring Issues 2004.
500			_aOriginally Published: The New Science of Focus Groups, March 2003; pp. 29-33.
520			_a"Qualitative research is changing dramatically--taking its cues from such disciplines as ethnography, segmentation and cognitive science. As a result, some businesses believe they are gaining a better sense of consumers' true feelings about a product and whether they'll remember a particular ad. These focus groups--less clinical, more like real life--are arguably more revealing." (AMERICAN DEMOGRAPHICS) This article discusses how qualitative researchers are choosing to forgo the traditional focus group format and opting instead for "one-on-one interviews and borrowing cognitive science techniques, such as response latency and neuroimaging, to access emotions and feelings that consumers don't even know they're having."
599			_aRecords created from non-MARC resource.
650			_aConsumer behavior
650			_aEthnology _xMethodology
650			_aFocused group interviewing
650			_aInternet marketing
650			_aMarketing research
650			_aPsychographics
650			_aQualitative research
610			_aTarget Stores
710			_aProQuest Information and Learning Company _tSIRS Enduring Issues 2004, _pBusiness. _x1522-3191;
942			_c UKN
999			_c34936 _d34936