000			01560 a2200313 4500
008			040419s xx 000 0 eng
022			_a1522-3191;
050			_aAC1.S5
082			_a050
100			_aHoag, Christina,
245		0	_aHispanics' Brand Loyalty Is Marketers' Dream. _cChristina Hoag.
260			_bMiami Herald, _c2003.
440			_aSIRS Enduring Issues 2004. _nArticle 70, _pBusiness, _x1522-3191;
500			_aArticles Contained in SIRS Enduring Issues 2004.
500			_aOriginally Published: Hispanics' Brand Loyalty Is Marketers' Dream, April 24, 2003; pp. n.p..
520			_a"Studies show that brands are more important to Hispanic consumers than other groups. More importantly for marketers, Hispanics are more brand loyal." (MIAMI HERALD) This article discusses brand loyalty among the Hispanic population, suggesting that it "is just one of a number of Hispanic consumer patterns that veer from the general market" and that "recognizing them...is key to tapping into the burgeoning buying power of Hispanics."
599			_aRecords created from non-MARC resource.
650			_aAdvertising _xPsychological aspects
650			_aAdvertising campaigns
650			_aBrand choice
650			_aConsumer behavior
650			_aHispanic American consumers
650			_aHispanic Americans _xAttitudes
650			_aMarketing research
650			_aRetail trade
650			_aTarget marketing
710			_aProQuest Information and Learning Company _tSIRS Enduring Issues 2004, _pBusiness. _x1522-3191;
942			_c UKN
999			_c34945 _d34945