| 000 | 01513 a2200301 4500 | ||
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| 008 | 040419s xx 000 0 eng | ||
| 022 | _a1522-3248; | ||
| 050 | _aAC1.S5 | ||
| 082 | _a050 | ||
| 100 | _aLoyd, Linda, | ||
| 245 | 0 |
_aLevitra, Cialis Almost Ready to Make Love and War vs. Viagra. _cLinda Loyd. |
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| 260 |
_bPhiladelphia Inquirer, _c2003. |
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| 440 |
_aSIRS Enduring Issues 2004. _nArticle 77, _pHuman Relations, _x1522-3248; |
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| 500 | _aArticles Contained in SIRS Enduring Issues 2004. | ||
| 500 | _aOriginally Published: Levitra, Cialis Almost Ready to Make Love and War vs. Viagra, July 17, 2003; pp. n.p.. | ||
| 520 | _a"The drugs are about sex and love, but for the pharmaceutical companies it's war. The famous blue pill Viagra that transformed treatment of sexual impotence in men five years ago [1998] is about to face two new rivals." (PHILADELPHIA INQUIRER) This article details the new sexual impotence drugs Levitra and Cialis which are in "a ferocious marketing battle to try to dethrone Viagra, a brand as well-known as Coca-Cola and Cheerios." | ||
| 599 | _aRecords created from non-MARC resource. | ||
| 650 |
_aAdvertising _xDrugs |
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| 650 | _aCialis | ||
| 650 |
_aDrugs _xResearch |
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| 650 |
_aImpotence _xTreatment |
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| 650 | _aLevitra | ||
| 650 | _aPharmaceutical industry | ||
| 650 | _aPrescription drugs | ||
| 650 | _aViagra | ||
| 710 |
_aProQuest Information and Learning Company _tSIRS Enduring Issues 2004, _pHuman Relations. _x1522-3248; |
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| 942 | _c UKN | ||
| 999 |
_c35669 _d35669 |
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