000			01458 a2200313 4500
008			051207s xx 000 0 eng
022			_a1522-3191;
050			_aAC1.S5
082			_a050
100			_aMcLaren, Carrie,
245		4	_aThe Idiot Consumer. _cCarrie McLaren.
260			_bStay Free!, _c2005.
440			_aSIRS Enduring Issues 2006. _nArticle 72, _pBusiness, _x1522-3191;
500			_aArticles Contained in SIRS Enduring Issues 2006.
500			_aOriginally Published: The Idiot Consumer, May 1, 2005; pp. 42-48.
520			_a"Consumers...have gotten too smart for advertising....'The audience is so aware of advertising as being something that is fabricated by an agency and people with an agenda that you have to be a little more genuine. People are not willing to buy manufactured truth any more.'...Today's consumers are no longer naive." (STAY FREE!) The author discusses "the early days of advertising public relations."
599			_aRecords created from non-MARC resource.
650			_aAdvertising
650			_aAdvertising agencies
650			_aAdvertising campaigns
650			_aConsumer profiling
650			_aDeceptive advertising
650			_aIntelligence tests
650			_aSex discrimination against women
650			_aTarget marketing
650			_aWomen in advertising
710			_aProQuest Information and Learning Company _tSIRS Enduring Issues 2006, _pBusiness. _x1522-3191;
942			_c UKN
999			_c36953 _d36953