000			04864nam a2200229 a 4500
005			20150716093543.0
040			_aPINCKNEY COMM. SCHOOLS - 9/12
010			_a 2001023311
020			_a0816044902 (hardcover : alk. paper)
100			_aField, Shelly.
245	1	0	_aCareer opportunities in advertising and public relations / _cShelly Field.
250			_a3rd ed.
260	0		_aNew York : _bCheckmark Books, _cc2002.
300			_ax, 307 p. : _bill. ; _c28 cm.
504			_aIncludes bibliographical references and index.
505			_aACKNOWLEDGMENTS -- FOREWORD -- INTRODUCTION -- PREFACE -- ABOUT THE AUTHOR -- SECTION 1 : CORPORATE AND INDUSTRY -- Assistant Advertising Manager, Corporate/Industry -- Copywriter, Corporate/Industry -- Assistant Art Director, Corporate/Industry -- Graphic Designer, Corporate/Industry -- Marketing Director-Website -- Promotion Coordinator, Corporate/Industry -- Assistant Public Relations Director, Corporate/Industry -- Publications Manager, Corporate/Industry -- Coordinator of Consumer Affairs, Corporate/Industry -- Coordinator of Consumer Affairs, Corporate/Industry -- Customer Relations Representative, Corporate/Industry -- Community Relations Coordinator, Corporate/Industry -- Employee Relations Coordinator, Corporate/Industry -- Trade Show Representative, Corporate/Industry -- Special Events Coordinator, Corporate/Industry -- Special Events Assistant, Corporate/Industry -- Shopping Center/Mall Advertising Manager -- Shopping Center/Mall, Public Relations Manager -- Art Director, Retail Outlet -- SECTION 2 : AGENCIES -- Account Executive -- Asssitant Account Executive -- Copywriter -- Junior Copywriter -- Copywriter, Direct Response Advertising -- Media Planner -- Media Buyer -- Assistant Media Buyer -- Market Researcher -- Research Assistant -- Assistant Art Director -- Commercial Artist -- Computer Graphic Artist -- Lettering Artist -- Mechanical Artist -- Pasteup Artist -- Broadcst Production Coordinator -- Assistant Production Manager, Print -- Traffic Coordinator, Print -- Assistant Casting Agent -- Advertising Assistant -- Intern -- SECTION 3 : RADIO AND TELEVISION -- Advertising Department Copywriter, Television/Radio -- Public Relations Assistant, Televsion/Radio -- Advertising Salesperson, Radio -- Traffic Manager, Radio -- Traffic Assistant, Radio -- Television Advertising Representative -- Advertising Sales Assistant, Television -- Promotion Coordinator, Television -- Television Station Promotion Assistant -- Television Advertising Graphic Artist -- Advertising Production Assistant, Television --
505			_aSECTION 4 : SPORTS AND ENTERTAINMENT -- Unit Publicist -- Press Agent -- Press Agent Trainee -- Theatrical Press Agent -- Theatrical Press Agent Apprentice -- Professional Sports Team Publicist -- SECTION 5 : HOSPITALITY AND TOURISM -- Hotel Publicist -- Director of Public Information, Tourism and Development -- Hotel Advertising Assistant -- Nightclub or Restaurant Publicist -- Restaurant/Club Advertising Manager -- SECTION 6 : NONPROFIT AGENCIES -- Advertising Assistant, Nonprofit Organizaiton -- Copywriter, Nonprofit Organization -- Community Relations/Public Relations Coordinator, Police Department -- Graphic Artist, Nonprofit Organization -- Assistant Director of Hospital Public Relations -- Publication Assistant, Nonprofit Organization -- Assistant Director of Fund-raising and Development, Nonprofit Organization -- Guest Services Coordinator, Nonprofit Organization -- SECTION 7 : PUBLISHING -- Promotion Coordinator, Newspapers -- Public Relations Assistant, Magazines -- Advertising Sales Representative, Newspapers and Magazines -- Community Relations Coordinator, Newspapers and Magazines -- Advertising Assistant, Book Publishing -- Publicity Assistant, Book Publishing -- SECTION 8 : FREELANCE AND CONSULTING -- Public Relations Generalist -- Freelance Sppechwriter -- Freelance Copywriter -- Freelance Graphic Artist -- Placement Specialist -- VIP Coordinator -- SECTION 9 : MISCELLANEOUS OPPORTUNITIES -- Press Secretary, Government/Political -- Director of Public Affairs, College/University -- Sports Information Director, College/University -- SECTION 10 : APPENDIXES -- I. Degree Programs - Colleges and Universities Offering Majors in Advertisting - College and Universities Offering Majors in Public Relations -- II. Internships in Advertising and Public Relations -- III. Seminars, Workshops, etc. -- IV. Trade Associations, Unions, and Other Organizations -- V. Bibliography : A. Books, B. Peridoicals, C. Directories, D. Media Directories -- VI. Advertising Agencies -- VII. Public Relations Agencies --
505			_aVIII. Advertising and Public Relations, Recruiting Agencies -- IX. Glossary -- INDEX.
650			_aAdvertising _xVocational guidance.
650			_aPublic relations _xVocational guidance.
942			_c UKN
999			_c49366 _d49366