Peacock, Peggi.
Women Rule. / Peggi Peacock. - Peacock/Peggi, 2001. - SIRS Enduring Issues 2002. Article 76. Business, 1522-3191; .
Articles Contained in SIRS Enduring Issues 2002. Originally Published: Women Rule, Sept. 2001; pp. 32+.
"Women rule. Yeah, yeah. Whatever. No, really. It's big news. We rule the marketplace, and I'm not talking IGA here. In demographic numbers, the so-called 'tender gender' accounts for a titch more than half the population. However, in terms of marketing decisions, women now buy 81 per cent of all products and services in North America per annum. More than $3.7 trillion and growing." (BCBUSINESS) Target marketing to women has become the trend among advertisers looking to cash in on women's new-found empowerment. The author, a female, explains the marketing strategy of advertisers and offers statistics to back up women's buying power.
1522-3191;
Advertising.
Marketing research.
Target marketing.
Women consumers.
AC1.S5
050
Women Rule. / Peggi Peacock. - Peacock/Peggi, 2001. - SIRS Enduring Issues 2002. Article 76. Business, 1522-3191; .
Articles Contained in SIRS Enduring Issues 2002. Originally Published: Women Rule, Sept. 2001; pp. 32+.
"Women rule. Yeah, yeah. Whatever. No, really. It's big news. We rule the marketplace, and I'm not talking IGA here. In demographic numbers, the so-called 'tender gender' accounts for a titch more than half the population. However, in terms of marketing decisions, women now buy 81 per cent of all products and services in North America per annum. More than $3.7 trillion and growing." (BCBUSINESS) Target marketing to women has become the trend among advertisers looking to cash in on women's new-found empowerment. The author, a female, explains the marketing strategy of advertisers and offers statistics to back up women's buying power.
1522-3191;
Advertising.
Marketing research.
Target marketing.
Women consumers.
AC1.S5
050