Women Rule. / Peggi Peacock.
by Peacock, Peggi; SIRS Publishing, Inc.
Material type:
BookSeries: SIRS Enduring Issues 2002Article 76Business. Publisher: Peacock/Peggi, 2001ISSN: 1522-3191;.Subject(s): Advertising | Marketing research | Target marketing | Women consumersDDC classification: 050 Summary: "Women rule. Yeah, yeah. Whatever. No, really. It's big news. We rule the marketplace, and I'm not talking IGA here. In demographic numbers, the so-called 'tender gender' accounts for a titch more than half the population. However, in terms of marketing decisions, women now buy 81 per cent of all products and services in North America per annum. More than $3.7 trillion and growing." (BCBUSINESS) Target marketing to women has become the trend among advertisers looking to cash in on women's new-found empowerment. The author, a female, explains the marketing strategy of advertisers and offers statistics to back up women's buying power.
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High School - old - to delete | REF SIRS (Browse shelf) | Available |
Articles Contained in SIRS Enduring Issues 2002.
Originally Published: Women Rule, Sept. 2001; pp. 32+.
"Women rule. Yeah, yeah. Whatever. No, really. It's big news. We rule the marketplace, and I'm not talking IGA here. In demographic numbers, the so-called 'tender gender' accounts for a titch more than half the population. However, in terms of marketing decisions, women now buy 81 per cent of all products and services in North America per annum. More than $3.7 trillion and growing." (BCBUSINESS) Target marketing to women has become the trend among advertisers looking to cash in on women's new-found empowerment. The author, a female, explains the marketing strategy of advertisers and offers statistics to back up women's buying power.
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