Spanberg, Erik,
Ad Space Invades 'Space Invaders'. Erik Spanberg. - Christian Science Monitor, 2004. - SIRS Enduring Issues 2005. Article 79, Business, 1522-3191; .
Articles Contained in SIRS Enduring Issues 2005. Originally Published: Ad Space Invades 'Space Invaders', Aug. 12, 2004; pp. n.p..
"When punk-popsters Green Day roll out their new single this month [Aug. 2004], it won't be on the radio or MTV. It will appear as part of the soundtrack on the 'Madden NFL 2005' video game. This move is just the latest example of how video games, more and more, are setting the pop-culture agenda." (CHRISTIAN SCIENCE MONITOR) This article reveals that advertisers are using video games as a new marketing platform.
1522-3191;
Advertising and youth
Music--Marketing
Popular culture
Sound recording industry
Video games
AC1.S5
050
Ad Space Invades 'Space Invaders'. Erik Spanberg. - Christian Science Monitor, 2004. - SIRS Enduring Issues 2005. Article 79, Business, 1522-3191; .
Articles Contained in SIRS Enduring Issues 2005. Originally Published: Ad Space Invades 'Space Invaders', Aug. 12, 2004; pp. n.p..
"When punk-popsters Green Day roll out their new single this month [Aug. 2004], it won't be on the radio or MTV. It will appear as part of the soundtrack on the 'Madden NFL 2005' video game. This move is just the latest example of how video games, more and more, are setting the pop-culture agenda." (CHRISTIAN SCIENCE MONITOR) This article reveals that advertisers are using video games as a new marketing platform.
1522-3191;
Advertising and youth
Music--Marketing
Popular culture
Sound recording industry
Video games
AC1.S5
050