Ad Space Invades 'Space Invaders'. Erik Spanberg.
by Spanberg, Erik; ProQuest Information and Learning Company.
Series: SIRS Enduring Issues 2005Article 79Business. Publisher: Christian Science Monitor, 2004ISSN: 1522-3191;.Subject(s): Advertising and youth | Music -- Marketing | Popular culture | Sound recording industry | Video gamesDDC classification: 050 Summary: "When punk-popsters Green Day roll out their new single this month [Aug. 2004], it won't be on the radio or MTV. It will appear as part of the soundtrack on the 'Madden NFL 2005' video game. This move is just the latest example of how video games, more and more, are setting the pop-culture agenda." (CHRISTIAN SCIENCE MONITOR) This article reveals that advertisers are using video games as a new marketing platform.| Item type | Current location | Call number | Status | Date due |
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High School - old - to delete | REF SIRS 2005 Business Article 79 (Browse shelf) | Available |
Articles Contained in SIRS Enduring Issues 2005.
Originally Published: Ad Space Invades 'Space Invaders', Aug. 12, 2004; pp. n.p..
"When punk-popsters Green Day roll out their new single this month [Aug. 2004], it won't be on the radio or MTV. It will appear as part of the soundtrack on the 'Madden NFL 2005' video game. This move is just the latest example of how video games, more and more, are setting the pop-culture agenda." (CHRISTIAN SCIENCE MONITOR) This article reveals that advertisers are using video games as a new marketing platform.
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