Wolfe, David B.,
The Changing Psychology of the Older Consumer: The Myth of Aging.... David B. Wolfe. - Generations, 2004. - SIRS Enduring Issues 2006. Article 44, Family, 1522-3213; .
Articles Contained in SIRS Enduring Issues 2006. Originally Published: The Changing Psychology of the Older Consumer: The Myth of Aging..., Winter 2004/2005; pp. 15-19.
"Much is heard about how aging baby boomers--the cohort born between 1946 and 1965--are strikingly different from their parents at comparable ages. But that claim obscures commonalities between boomers and their parents that have strategic and tactical importance to anyone serving or marketing to older populations." (GENERATIONS) The author presents a stage-of-life framework that market researchers can use as an alternative method of viewing consumer trends.
1522-3213;
Age groups
Baby boom generation (1946-1964)
Consumer behavior
Developmental psychology
Marketing
Older consumers
AC1.S5
050
The Changing Psychology of the Older Consumer: The Myth of Aging.... David B. Wolfe. - Generations, 2004. - SIRS Enduring Issues 2006. Article 44, Family, 1522-3213; .
Articles Contained in SIRS Enduring Issues 2006. Originally Published: The Changing Psychology of the Older Consumer: The Myth of Aging..., Winter 2004/2005; pp. 15-19.
"Much is heard about how aging baby boomers--the cohort born between 1946 and 1965--are strikingly different from their parents at comparable ages. But that claim obscures commonalities between boomers and their parents that have strategic and tactical importance to anyone serving or marketing to older populations." (GENERATIONS) The author presents a stage-of-life framework that market researchers can use as an alternative method of viewing consumer trends.
1522-3213;
Age groups
Baby boom generation (1946-1964)
Consumer behavior
Developmental psychology
Marketing
Older consumers
AC1.S5
050