| 000 -LEADER |
|---|
| fixed length control field |
01499 a2200277 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
051207s xx 000 0 eng |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER |
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| International Standard Serial Number |
1522-3213; |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
AC1.S5 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
050 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Wolfe, David B., |
| 245 #4 - TITLE STATEMENT |
|---|
| Title |
The Changing Psychology of the Older Consumer: The Myth of Aging.... |
| Statement of responsibility, etc. |
David B. Wolfe. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc. |
Generations, |
| Date of publication, distribution, etc. |
2004. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
SIRS Enduring Issues 2006. |
| Number of part/section of a work |
Article 44, |
| Name of part/section of a work |
Family, |
| International Standard Serial Number |
1522-3213; |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Articles Contained in SIRS Enduring Issues 2006. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Originally Published: The Changing Psychology of the Older Consumer: The Myth of Aging..., Winter 2004/2005; pp. 15-19. |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
"Much is heard about how aging baby boomers--the cohort born between 1946 and 1965--are strikingly different from their parents at comparable ages. But that claim obscures commonalities between boomers and their parents that have strategic and tactical importance to anyone serving or marketing to older populations." (GENERATIONS) The author presents a stage-of-life framework that market researchers can use as an alternative method of viewing consumer trends. |
| 599 ## - |
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| -- |
Records created from non-MARC resource. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Age groups |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Baby boom generation (1946-1964) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumer behavior |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Developmental psychology |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Older consumers |
| 710 ## - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
ProQuest Information and Learning Company |
| Title of a work |
SIRS Enduring Issues 2006, |
| Name of part/section of a work |
Family. |
| International Standard Serial Number |
1522-3213; |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
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