No Logo: Multinationals and the Appropriation of Meaning. / Naomi Klein.
by Klein, Naomi; SIRS Publishing, Inc.
Material type:
BookSeries: SIRS Enduring Issues 2002Article 66Business. Publisher: LAPIS, 2001ISSN: 1522-3191;.Subject(s): Advertising -- Social aspects | Brand name products | Business names | Free trade | Globalization | International business enterprises | MarketingDDC classification: 050 Summary: "If you want to be a successful global corporation then you need to stop producing products and start producing brand image," says Naomi Klein in this article about the latest trend in marketing: companies promoting their "corporate image" rather than their logos.
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Articles Contained in SIRS Enduring Issues 2002.
Originally Published: No Logo: Multinationals and the Appropriation of Meaning, Spring 2001; pp. 13-16.
"If you want to be a successful global corporation then you need to stop producing products and start producing brand image," says Naomi Klein in this article about the latest trend in marketing: companies promoting their "corporate image" rather than their logos.
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