Getting Inside Gen Y. / Pamela Paul.
by Paul, Pamela; SIRS Publishing, Inc.
Material type:
BookSeries: SIRS Enduring Issues 2002Article 37Family. Publisher: Primedia Business Magazines & Media, Inc., 2001ISSN: 1522-3213;.Subject(s): MTV Networks Incorporated | Children -- Attitudes | Generation Y, 1979-1994 | Group identity | Multiculturalism | Presidents -- Election | Reality television programs | Scandals | Talk shows | Youth -- Attitudes | Littleton (Colorado) -- School shootings, 1999DDC classification: 050 Summary: "Marketers use psychographic analysis to determine how to reach different groups of people. What are the common sensibilities, hot buttons and cultural reference points of the nation's 71 million Gen Ys?" (AMERICAN DEMOGRAPHICS) This article highlights "the events that may have enough impact to become the defining moments for this generation.".
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Articles Contained in SIRS Enduring Issues 2002.
Originally Published: Getting Inside Gen Y, Sept. 2001; pp. 42-49.
"Marketers use psychographic analysis to determine how to reach different groups of people. What are the common sensibilities, hot buttons and cultural reference points of the nation's 71 million Gen Ys?" (AMERICAN DEMOGRAPHICS) This article highlights "the events that may have enough impact to become the defining moments for this generation.".
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