Sex, Lies, and Advertising. / Gloria Steinem.
by Steinem, Gloria; SIRS Publishing, Inc.
Material type:
BookSeries: SIRS Enduring Issues 2003Article 68Business. Publisher: Steinem/Gloria, 2002ISSN: 1522-3191;.Subject(s): Advertising -- Magazine | Journalism -- Editing | Ms. (Periodical) | Periodicals -- Publishing of | Sex discrimination against women | Women consumers | Women's periodicalsDDC classification: 050 Summary: "When Ms. began, we didn't consider not taking ads. The most important reason was keeping the price of a feminist magazine low enough for most women to afford. But the second and almost equal reason was providing a forum where women and advertisers could talk to each other and improve advertising itself." (MS.) This article examines Ms. magazine's attempt to break the "link between ads and editorial content" and to provide good ads to women.
| Item type | Current location | Call number | Status | Date due |
|---|---|---|---|---|
Books
|
High School - old - to delete | SIRS BUS3 68 (Browse shelf) | Available |
Browsing High School - old - to delete Shelves Close shelf browser
| No cover image available | No cover image available | No cover image available | No cover image available | No cover image available | No cover image available | No cover image available | ||
| SIRS BUS2 62 Hispanic Marketing : | SIRS BUS2 73 Ads Are Here, There, Everywhere. / | SIRS BUS2 75 Clearing the Smoke. / | SIRS BUS3 68 Sex, Lies, and Advertising. / | SIRS ENV2 1 The "States" of Representative Democracy / | SIRS ENV2 14 A 'Timeless' Treaty Under Attack / | SIRS ENV2 45 Germs on the Loose / |
Articles Contained in SIRS Enduring Issues 2003.
Originally Published: Sex, Lies, and Advertising, Spring 2002; pp. 60-64.
"When Ms. began, we didn't consider not taking ads. The most important reason was keeping the price of a feminist magazine low enough for most women to afford. But the second and almost equal reason was providing a forum where women and advertisers could talk to each other and improve advertising itself." (MS.) This article examines Ms. magazine's attempt to break the "link between ads and editorial content" and to provide good ads to women.
Records created from non-MARC resource.
There are no comments for this item.