Hiding a Television Commercial in Plain View. / Stuart Elliott.
by Elliott, Stuart; SIRS Publishing, Inc.
Material type:
BookSeries: SIRS Enduring Issues 2003Article 73Business. Publisher: New York Times, 2002ISSN: 1522-3191;.Subject(s): Merchandising | Television advertising | Television broadcasting | Television program product placementDDC classification: 050 Summary: "Television networks, advertisers and agencies argue that they must seek nontraditional methods of peddling products because consumers can now easily avoid traditional 30-second commercials by zipping or zapping them with remote controls, VCR's and digital video recorders." (NEW YORK TIMES) This article discusses nontraditional ways to sell products via television.
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| REF SIRS 2003 Bus72 SPAM: E-Mail Users Plagued by a Rising Tide of Junk As Senders.... / | REF SIRS 2003 Bus72 Congress Blocking Junk E-Mail, but Moving Slowly on Consumer.... / | REF SIRS 2003 Bus72 Some More Spam, Please. / | REF SIRS 2003 Bus73 Hiding a Television Commercial in Plain View. / | REF SIRS 2003 Bus73 Intrigue, Lust and Merchandising. / | REF SIRS 2003 Bus73 A Word from Our Sponsor? He's Here Now.. / | REF SIRS 2003 Bus74 Counter Move. / |
Articles Contained in SIRS Enduring Issues 2003.
Originally Published: Hiding a Television Commercial in Plain View, May 24, 2002; pp. C1+.
"Television networks, advertisers and agencies argue that they must seek nontraditional methods of peddling products because consumers can now easily avoid traditional 30-second commercials by zipping or zapping them with remote controls, VCR's and digital video recorders." (NEW YORK TIMES) This article discusses nontraditional ways to sell products via television.
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