TV's View of Black and White: TV Sold on Buying Power of Minorities. / Tom Long.
by Long, Tom; SIRS Publishing, Inc.
Material type:
BookSeries: SIRS Enduring Issues 2003Article 26Human Relations. Publisher: Detroit News, 2002ISSN: 1522-3248;.Subject(s): African Americans on television | Minorities on television | Minority television viewers | Television advertisingDDC classification: 050 Summary: "Money was the biggest factor behind the drop in African-American TV shows as the 1990s ended. And money will likely be the reason you'll see more African Americans and other minorities with shows in the future....Now the networks realize they have to find shows that appeal to everyone, regardless of ethnic background. The minority population is growing annually and advertisers want shows that are all-inclusive." (DETROIT NEWS) This article reveals how a growing audience of different ethnic groups is driving television networks to better represent minorities in shows.
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| REF SIRS 2003 Hum25 The Other Half. | REF SIRS 2003 Hum25 The Women Behind the Masks of Hate. / | REF SIRS 2003 Hum26 TV's View of Black and White: Black Programs Dwindle As Networks.... / | REF SIRS 2003 Hum26 TV's View of Black and White: TV Sold on Buying Power of Minorities. / | REF SIRS 2003 Hum26 TV's View of Black and White: Integration or Tokenism?. / | REF SIRS 2003 Hum26 TV's View of Black and White: Premium Channels Are the Best Bet.... / | REF SIRS 2003 Hum27 Health Care Fund Shortcomings Hurt Native Americans. / |
Articles Contained in SIRS Enduring Issues 2003.
Originally Published: TV's View of Black and White: TV Sold on Buying Power of Minorities, April 14, 2002; pp. n.p..
"Money was the biggest factor behind the drop in African-American TV shows as the 1990s ended. And money will likely be the reason you'll see more African Americans and other minorities with shows in the future....Now the networks realize they have to find shows that appeal to everyone, regardless of ethnic background. The minority population is growing annually and advertisers want shows that are all-inclusive." (DETROIT NEWS) This article reveals how a growing audience of different ethnic groups is driving television networks to better represent minorities in shows.
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