Hispanics' Brand Loyalty Is Marketers' Dream. Christina Hoag.
by Hoag, Christina; ProQuest Information and Learning Company.
Series: SIRS Enduring Issues 2004Article 70Business. Publisher: Miami Herald, 2003ISSN: 1522-3191;.Subject(s): Advertising -- Psychological aspects | Advertising campaigns | Brand choice | Consumer behavior | Hispanic American consumers | Hispanic Americans -- Attitudes | Marketing research | Retail trade | Target marketingDDC classification: 050 Summary: "Studies show that brands are more important to Hispanic consumers than other groups. More importantly for marketers, Hispanics are more brand loyal." (MIAMI HERALD) This article discusses brand loyalty among the Hispanic population, suggesting that it "is just one of a number of Hispanic consumer patterns that veer from the general market" and that "recognizing them...is key to tapping into the burgeoning buying power of Hispanics."| Item type | Current location | Call number | Status | Date due |
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| REF SIRS 2004 Business Article 69 Drug Ads Spike Consumer Demand. | REF SIRS 2004 Business Article 7 Latin America. | REF SIRS 2004 Business Article 7 Storm Clouds over Latin America. | REF SIRS 2004 Business Article 70 Hispanics' Brand Loyalty Is Marketers' Dream. | REF SIRS 2004 Business Article 70 Retailers See Potential in Growing Latino Population. | REF SIRS 2004 Business Article 70 Advertisers Slip into Spanish. | REF SIRS 2004 Business Article 71 It's Enough to Make You Sick. |
Articles Contained in SIRS Enduring Issues 2004.
Originally Published: Hispanics' Brand Loyalty Is Marketers' Dream, April 24, 2003; pp. n.p..
"Studies show that brands are more important to Hispanic consumers than other groups. More importantly for marketers, Hispanics are more brand loyal." (MIAMI HERALD) This article discusses brand loyalty among the Hispanic population, suggesting that it "is just one of a number of Hispanic consumer patterns that veer from the general market" and that "recognizing them...is key to tapping into the burgeoning buying power of Hispanics."
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