Retailers See Potential in Growing Latino Population. Anne D'Innocenzio.
by D'Innocenzio, Anne; ProQuest Information and Learning Company.
Series: SIRS Enduring Issues 2004Article 70Business. Publisher: Los Angeles Times, 2003ISSN: 1522-3191;.Subject(s): Advertising campaigns | Consumers -- Research | Hispanic American consumers | Internet shopping | Marketing research | Retail trade | Target marketingDDC classification: 050 Summary: "Many merchants have sought out the Latino customer for years. But the overall industry found after the release of the 2000 census that it had underestimated the size of the Latino population, which had surged by 58% to 35.3 million during the 1990s, with the largest numbers concentrated around Los Angeles and New York. The nation's Latinos represented an opportunity for retail sales growth." (LOS ANGELES TIMES) This article discusses retailers' focus on the Latino population, a demographic group frequently overlooked in the past.| Item type | Current location | Call number | Status | Date due |
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| REF SIRS 2004 Business Article 7 Latin America. | REF SIRS 2004 Business Article 7 Storm Clouds over Latin America. | REF SIRS 2004 Business Article 70 Hispanics' Brand Loyalty Is Marketers' Dream. | REF SIRS 2004 Business Article 70 Retailers See Potential in Growing Latino Population. | REF SIRS 2004 Business Article 70 Advertisers Slip into Spanish. | REF SIRS 2004 Business Article 71 It's Enough to Make You Sick. | REF SIRS 2004 Business Article 72 It's All Free!. |
Articles Contained in SIRS Enduring Issues 2004.
Originally Published: Retailers See Potential in Growing Latino Population, May 19, 2003; pp. C3.
"Many merchants have sought out the Latino customer for years. But the overall industry found after the release of the 2000 census that it had underestimated the size of the Latino population, which had surged by 58% to 35.3 million during the 1990s, with the largest numbers concentrated around Los Angeles and New York. The nation's Latinos represented an opportunity for retail sales growth." (LOS ANGELES TIMES) This article discusses retailers' focus on the Latino population, a demographic group frequently overlooked in the past.
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