Big and Bad. Malcolm Gladwell.
by Gladwell, Malcolm; ProQuest Information and Learning Company.
Series: SIRS Enduring Issues 2005Article 63Business. Publisher: New Yorker, 2004ISSN: 1522-3191;.Subject(s): Automobile industry and trade | Automobiles -- Design and construction | Automobiles -- Safety measures | Consumers -- Attitudes | Sport utility vehiclesDDC classification: 050 Summary: "In the history of the automotive industry, few things have been quite as unexpected as the rise of the S.U.V. Detroit is a town of engineers, and engineers like to believe that there is some connection between the success of a vehicle and its technical merits. But the S.U.V. boom was like Apple's bringing back the Macintosh, dressing it up in colorful plastic, and suddenly creating a new market. It made no sense to them....The truth, underneath all the rationalizations, seemed to be that S.U.V. buyers thought of big, heavy vehicles as safe: they found comfort in being surrounded by so much rubber and steel." (NEW YORKER) The author discusses "the puzzle of what has happened to the automobile world: feeling safe has become more important than actually being safe."| Item type | Current location | Call number | Status | Date due |
|---|---|---|---|---|
Books
|
High School - old - to delete | REF SIRS 2005 Business Article 63 (Browse shelf) | Available |
Browsing High School - old - to delete Shelves Close shelf browser
| No cover image available | No cover image available | No cover image available | No cover image available | No cover image available | No cover image available | No cover image available | ||
| REF SIRS 2005 Business Article 60 How to Succeed in the Hyper-Human Economy. | REF SIRS 2005 Business Article 61 From Betamax to Kazaa: The Real War Over Piracy. | REF SIRS 2005 Business Article 62 With No Oversight, Defective Firearms Go Unchecked. | REF SIRS 2005 Business Article 63 Big and Bad. | REF SIRS 2005 Business Article 64 The Tyranny of Copyright?. | REF SIRS 2005 Business Article 65 Reversal of Misfortune. | REF SIRS 2005 Business Article 65 Out of the Ashes: The Life, Death, and Rebirth of the "Safer".... |
Articles Contained in SIRS Enduring Issues 2005.
Originally Published: Big and Bad, Jan. 12, 2004; pp. 28-33.
"In the history of the automotive industry, few things have been quite as unexpected as the rise of the S.U.V. Detroit is a town of engineers, and engineers like to believe that there is some connection between the success of a vehicle and its technical merits. But the S.U.V. boom was like Apple's bringing back the Macintosh, dressing it up in colorful plastic, and suddenly creating a new market. It made no sense to them....The truth, underneath all the rationalizations, seemed to be that S.U.V. buyers thought of big, heavy vehicles as safe: they found comfort in being surrounded by so much rubber and steel." (NEW YORKER) The author discusses "the puzzle of what has happened to the automobile world: feeling safe has become more important than actually being safe."
Records created from non-MARC resource.
There are no comments for this item.