What You Need to Know About Pill Pitchers. Charles Elmore.
by Elmore, Charles; ProQuest Information and Learning Company.
Series: SIRS Enduring Issues 2004Article 69Business. Publisher: Palm Beach Post, 2003ISSN: 1522-3191;.Subject(s): Advertising -- Drugs | Athletes -- Attitudes | Consumer protection | Drugs -- Law and legislation | Endorsements in advertising | Pharmaceutical ethics | Pharmaceutical industry | Prescription drugsDDC classification: 050 Summary: "Golfing legend Jack Nicklaus suggests you ask your doctor about the blood pressure medicine he uses. NFL coach Dan Reeves urges you to check out the cholesterol drug that worked for him. Skater Dorothy Hamill is happy to recommend an arthritis medication. And baseball star Rafael Palmeiro isn't uncomfortable extolling the wonders of Viagra. Sports stars are pushing pills like never before, and America is snapping them up in record numbers." (PALM BEACH POST) This article discusses how the use of sports stars to endorse medicines delights "drug companies, which rake in the profits," and worries "medical experts, who find problems with the practice."| Item type | Current location | Call number | Status | Date due |
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High School - old - to delete | REF SIRS 2004 Business Article 69 (Browse shelf) | Available |
Articles Contained in SIRS Enduring Issues 2004.
Originally Published: What You Need to Know About Pill Pitchers, April 20, 2003; pp. 1C+.
"Golfing legend Jack Nicklaus suggests you ask your doctor about the blood pressure medicine he uses. NFL coach Dan Reeves urges you to check out the cholesterol drug that worked for him. Skater Dorothy Hamill is happy to recommend an arthritis medication. And baseball star Rafael Palmeiro isn't uncomfortable extolling the wonders of Viagra. Sports stars are pushing pills like never before, and America is snapping them up in record numbers." (PALM BEACH POST) This article discusses how the use of sports stars to endorse medicines delights "drug companies, which rake in the profits," and worries "medical experts, who find problems with the practice."
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