Hispanics' Brand Loyalty Is Marketers' Dream. Christina Hoag.
by Hoag, Christina; ProQuest Information and Learning Company.
Series: SIRS Enduring Issues 2004Article 70Business. Publisher: Miami Herald, 2003ISSN: 1522-3191;.Subject(s): Advertising -- Psychological aspects | Advertising campaigns | Brand choice | Consumer behavior | Hispanic American consumers | Hispanic Americans -- Attitudes | Marketing research | Retail trade | Target marketingDDC classification: 050 Summary: "Studies show that brands are more important to Hispanic consumers than other groups. More importantly for marketers, Hispanics are more brand loyal." (MIAMI HERALD) This article discusses brand loyalty among the Hispanic population, suggesting that it "is just one of a number of Hispanic consumer patterns that veer from the general market" and that "recognizing them...is key to tapping into the burgeoning buying power of Hispanics."| Item type | Current location | Call number | Status | Date due |
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High School - old - to delete | REF SIRS 2004 Business Article 70 (Browse shelf) | Available |
Articles Contained in SIRS Enduring Issues 2004.
Originally Published: Hispanics' Brand Loyalty Is Marketers' Dream, April 24, 2003; pp. n.p..
"Studies show that brands are more important to Hispanic consumers than other groups. More importantly for marketers, Hispanics are more brand loyal." (MIAMI HERALD) This article discusses brand loyalty among the Hispanic population, suggesting that it "is just one of a number of Hispanic consumer patterns that veer from the general market" and that "recognizing them...is key to tapping into the burgeoning buying power of Hispanics."
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