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The Future of Pro Sports--Generation Gap. / David Wharton.

by Wharton, David; SIRS Publishing, Inc.
Material type: materialTypeLabelBookSeries: SIRS Enduring Issues 2003Article 48Institutions. Publisher: Los Angeles Times Syndicate, 2002ISSN: 1522-3256;.Subject(s): Arena Football League | Professional sports | Sports spectators | Television broadcasting of sports | Television viewers | Youth -- AttitudesDDC classification: 050 Summary: "Traditional sports are losing young fans to everything from video games to snowboarding. With fewer kids watching and, in some cases, playing, the industry is scrambling to be relevant to a generation unlike any that came before." (LOS ANGELES TIMES) This article examines how traditional sports are losing fans from today's younger generation.
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REF SIRS 2003 Ins48 (Browse shelf) Available

Articles Contained in SIRS Enduring Issues 2003.

Originally Published: The Future of Pro Sports--Generation Gap, May 7, 2002; pp. D1+.

"Traditional sports are losing young fans to everything from video games to snowboarding. With fewer kids watching and, in some cases, playing, the industry is scrambling to be relevant to a generation unlike any that came before." (LOS ANGELES TIMES) This article examines how traditional sports are losing fans from today's younger generation.

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