The Changing Psychology of the Older Consumer: The Myth of Aging.... David B. Wolfe.
by Wolfe, David B; ProQuest Information and Learning Company.
Series: SIRS Enduring Issues 2006Article 44Family. Publisher: Generations, 2004ISSN: 1522-3213;.Subject(s): Age groups | Baby boom generation (1946-1964) | Consumer behavior | Developmental psychology | Marketing | Older consumersDDC classification: 050 Summary: "Much is heard about how aging baby boomers--the cohort born between 1946 and 1965--are strikingly different from their parents at comparable ages. But that claim obscures commonalities between boomers and their parents that have strategic and tactical importance to anyone serving or marketing to older populations." (GENERATIONS) The author presents a stage-of-life framework that market researchers can use as an alternative method of viewing consumer trends.| Item type | Current location | Call number | Status | Date due |
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Articles Contained in SIRS Enduring Issues 2006.
Originally Published: The Changing Psychology of the Older Consumer: The Myth of Aging..., Winter 2004/2005; pp. 15-19.
"Much is heard about how aging baby boomers--the cohort born between 1946 and 1965--are strikingly different from their parents at comparable ages. But that claim obscures commonalities between boomers and their parents that have strategic and tactical importance to anyone serving or marketing to older populations." (GENERATIONS) The author presents a stage-of-life framework that market researchers can use as an alternative method of viewing consumer trends.
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